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Business decisions · Introductory through advanced · 6 lessons

Make a persuasive business recommendation

Develop and defend a recommendation when resources, evidence, and priorities compete.

Beginner · About 6 minMake a recommendation people can evaluate
Start lesson
Expanding customer supportFictional practice case
Two support hires$120,000
Three-month software trial$21,000
First-year proposal$141,000 of $150,000 available

What you will practice

You will present a reasoned recommendation and revise it after a substantive challenge.

Before you begin

No competitive debate experience is required. The course moves from guided explanations to more demanding situations.

The case you will explore

A fictional customer-support team weighs staffing, software, budget, and service reliability.

Establish the foundations

Understand the situation and the reasoning needed to act.

  1. ReasoningBeginner

    Make a recommendation people can evaluate

    Explain the decision, the proposed action, and the reason for choosing it.

    About 6 minNew
  2. EvidenceBeginner

    Separate evidence from business assumptions

    Use a trial result without presenting an untested forecast as a fact.

    About 6 minNew

Develop and defend your position

Use the case to respond to a credible challenge.

  1. Strategic judgmentIntermediate

    Explain the costs as well as the benefits

    Make a persuasive comparison that includes implementation and operating costs.

    About 6 minNew
  2. QuestioningIntermediate

    Answer a skeptical stakeholder

    Respond to a finance director without accepting a misleading choice.

    About 8 minNew

Make a consequential choice

Adapt when the conditions change, then explain your judgment.

  1. Responding to objectionsAdvanced

    Compare credible business alternatives

    Choose among competing proposals using the decision’s actual priorities.

    About 8 minNew
  2. PresentationAdvanced

    Revise your recommendation when conditions change

    Defend a revised proposal after a budget cut and a stronger objection.

    About 8 minNew

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