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Entrepreneurship · Introductory through advanced · 6 lessons
Explain and defend a business idea
Test the assumptions behind your proposal and respond to skeptical customers and investors.
Beginner · About 6 minExplain the business you want to build
Start lessonPractice is optional. You can open any lesson below.
Lesson plan
Establish the foundations
Understand the situation and the reasoning needed to act.
Develop and defend your position
Use the case to respond to a credible challenge.
- Strategic judgmentIntermediate
Defend your pricing and economics
Explain the contribution from a sale before making claims about profitability.
- Responding to objectionsIntermediate
Answer an investor who doubts your evidence
Respond to a serious challenge without inflating traction or abandoning the proposal.
Make a consequential choice
Adapt when the conditions change, then explain your judgment.
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