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6 business decisions lessons
ReasoningBeginner
Make a recommendation people can evaluate
Explain the decision, the proposed action, and the reason for choosing it.
EvidenceBeginner
Separate evidence from business assumptions
Use a trial result without presenting an untested forecast as a fact.
Strategic judgmentIntermediate
Explain the costs as well as the benefits
Make a persuasive comparison that includes implementation and operating costs.
QuestioningIntermediate
Answer a skeptical stakeholder
Respond to a finance director without accepting a misleading choice.
Responding to objectionsAdvanced
Compare credible business alternatives
Choose among competing proposals using the decision’s actual priorities.
PresentationAdvanced
Revise your recommendation when conditions change
Defend a revised proposal after a budget cut and a stronger objection.
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