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Chapter playbook v1

How to run a SuperDebate chapter.

Pulled from real Chicago experience. Eight sections, twenty minutes. The same playbook we hand to every approved ambassador on Day 1.

Step 1

Find a venue

Aim for 50–80 capacity. Coworking spaces, libraries, university halls, and event venues all work. Cream of the crop is mHUB Chicago and 1871 Chicago — both are SuperDebate-friendly. Kiln Portland is the Portland equivalent.

Negotiate: free or sponsor-covered for first three months in exchange for cross-promotion. Many venues prefer this to charging $200–400 per night because they get a recurring audience.

Lock the venue calendar before you announce the cadence. The hardest thing to undo is moving a debate night.

Step 2

Run-of-show

Doors and social: 30 min. Lets the room warm up.

Opening remarks: 5 min. Name the new phase if you're in reactivation mode. Name the advisors.

Warm-up motion: 15 min. Audience-participation format so people are in the room before the main event.

Main debate: 30–45 min. The strongest content moment. Two sides, structured rounds.

Judging + audience vote: 10 min.

Challenge round: 10 min. New competitors in the audience get a quick shot at next month's slot.

Closing + founding-member invitation: 5 min. Convert energy → membership, judges, volunteers, sponsor leads, next-event interest.

Step 3

Capture plan (mandatory before the event)

Before the event date is announced, identify: photographer, videographer, testimonial collector, moments-to-capture list, publish targets, editor, and a 48-hour deadline.

The minimum capture stack: one phone on a tripod recording the main debate continuously, a designated photographer with 50–100 stills, and 3–5 testimonials taped at the social hour.

Publish within 48 hours: clip reel, recap blog post, photo selects, sponsor-facing reel cut. The auto-recap-draft fires when the event is marked completed — you fill in 4 fields and publish.

Step 4

Recruit judges

Judges are the operational backbone. Aim for 3–5 trained judges per club, rotating monthly.

Source pools: local debate alumni (LinkedIn search "high school debate" + city), Toastmasters chapters, law firms, university debate coaches, retired professors.

Train: one 30-minute video onboarding. They watch one event, then judge their first event with a senior judge. By month two they're solo.

Pay or recognize: SuperDebate covers travel/dinner; named recognition at the event; LinkedIn endorsement. We don't pay cash for judging.

Step 6

Convert competitors

Most attendees can be turned into competitors with one ask: "Pick a side on the next motion. We'll pair you with a senior debater for prep." That works on roughly 1 in 5.

After their first debate, ask if they'll judge the next one. After their first judging assignment, ask if they'll moderate.

The pipeline: audience → competitor → judge → moderator → ambassador. Most ambassadors come from this exact ladder.

Step 7

The 48-hour recap

Publish the recap within 48 hours of the event. Non-negotiable. After 48 hours the energy is gone and the asset is dead.

Recap minimum: hero photo, 4 paragraphs, 2 embedded clips, sponsor logos, attendance number, link to next event.

The auto-recap workflow drafts the post when the event is marked completed. Fill in the body, pin clips and photos, hit publish.

Step 8

Convert founding members

The closing line at every reactivation event: "Three asks before you leave. One — RSVP for next month. Two — sign up to judge or compete. Three — if you believe in this, become a Founding Member tonight. Hundred bucks. Status is permanent. Your name goes on the wall."

Have someone manning a laptop near the door with /founding-member open. The conversion happens at the event — not later.

Post-event: send the broadcast email to attendees with a UTM-stamped link to /founding-member. About 20% of in-room conversions happen post-event.

Ready to run this in your city?

The playbook is yours. The eight ambassador-ready cities are listed here. Apply for one and we'll send the full operations kit.

The Chapter Playbook | SuperDebate | Super Debate Club