Know which step people fall out of, not just how many showed up. Conversion funnels, a growth console with trends, and a weekly digest that arrives without anyone running a query.
Counting signups tells you almost nothing. What matters is where someone stopped: they landed, they made an account, and then they never joined a club. The analytics layer is built around that question rather than around vanity totals.
Every meaningful journey on the platform is registered as a funnel with named steps, so each one can be read as a sequence with drop-off between stages. Page views tag themselves with what kind of page and entity they were, which means new routes show up in reporting without anyone remembering to instrument them.
Each funnel is defined in one place and rendered the same way, so signup, club joining, event registration, and judging can be compared against each other rather than each being its own bespoke chart.
A dashboard only helps the people who remember to open it. A weekly digest email summarizes funnel movement and flags instrumentation that has gone quiet, so a tracking regression surfaces on its own instead of being discovered months later.
Database schema, API endpoints, and implementation notes for developers
