Analytics Dashboard

What It Does

Counting signups tells you almost nothing. What matters is where someone stopped: they landed, they made an account, and then they never joined a club. The analytics layer is built around that question rather than around vanity totals.

Every meaningful journey on the platform is registered as a funnel with named steps, so each one can be read as a sequence with drop-off between stages. Page views tag themselves with what kind of page and entity they were, which means new routes show up in reporting without anyone remembering to instrument them.

Conversion Funnels

Each funnel is defined in one place and rendered the same way, so signup, club joining, event registration, and judging can be compared against each other rather than each being its own bespoke chart.

• Step-by-step drop-off for every registered journey
• Drill into a single step to see who fell out there
• Segment by acquisition source, club, goal, or tenure
• Retired funnels are archived rather than silently deleted

Growth Console

• North-star activity metric with movement over time
• Selectable 7, 30, and 90 day ranges
• Trend deltas on tiles and funnels, not just current values
• An attention strip surfacing what needs looking at
• Acquisition, retention, and engagement split into their own views

Reporting That Runs Itself

A dashboard only helps the people who remember to open it. A weekly digest email summarizes funnel movement and flags instrumentation that has gone quiet, so a tracking regression surfaces on its own instead of being discovered months later.

• Weekly funnel digest delivered by email
• Reports funnels that have stopped firing
• CSV export from admin tables